Sunday, January 5, 2014

I spend a lot of money, And I spent a lot of time - Steely Dan ("Reelin' In the Years", 1972)

Technology: Lease vs. Purchase - A Closer Look

Almost every time I meet with a new client, at some point our discussion leads to the question of leasing vs. purchasing the technology they require to give their organization a competitive advantage. It's a fairly complex question which seldom ever ends with a quick answer, but it's a great way for me to dig further into my client's business strategies and expectations for our partnership.

Not always do these conversations lead us to a decision to lease, but I do my best every time to explain that there is more to leasing than simply financing a technology acquisition. Once my clients fully understand the benefits of leasing, no less than 80% of those clients find leasing a preferable option to purchasing technology-based solutions for their businesses.

While I'm quick to admit that leasing is not the ultimate solution in every situation, I'd also be lying if I said I wasn't a fan of the flexibility leasing offers my clients. Having provided that caveat, here are my thoughts on leasing:

Office equipment, like most other technology-based investments, ages very quickly. Technology changes at such a rapid pace that office equipment and software can become obsolete within a matter of just a few years; whereas most organizations can't invest the capital required to completely refresh their technology that often.

Leasing, on the other hand, enables organizations to exchange obsolete technology for the “latest and greatest” far more frequently, based upon the term of the lease contract. Shorter term leases tend to generate a higher monthly payment, but allow for more frequent technology upgrades, while longer lease terms tend to reduce an organization’s monthly spending by committing to holding on to leased technology for a slightly longer time period (but still avoiding the cost of total obsolescence  which tends to follow technology purchases).

Furthermore, this technology “lease vs. buy” question cannot be answered exclusively by applying a financial formula or calculating interest rates.  Employee productivity, equipment lifespan, the competitive advantage to be gained by technology, and even customer and employee perception are just a few of the factors to be weighed in a decision process that is ultimately intended to help organizations achieve business objectives, as opposed to simply acquire hardware.

Finally, the flexibility of leasing is not only focused on the initial lease term. Quite often, the decreasing costs of today’s technology also encourage lease upgrades.  As newer technologies become more mainstream and acquisition prices of those technologies trend downward, it often becomes more fiscally advantageous for an organization to refresh technology before the current lease actually expires, or upgrade  their lease to include the newer technology (generally renewing the lease term to its original time frame…most often somewhere between 36 and 63 months).

Ultimately, leasing can allow businesses to upgrade technology more regularly without a major outlay of capital. This allows organizations to remain competitive and to streamline their office technology with industry standards, as needed, without being “trapped” by a purchasing decision made several years earlier, and based on technology which has since been rendered obsolete.

Brian Merson
Major Account Executive / HP Print Security Specialist
Centric Business Systems